Customer Relationship Management (CRM)
A strategy or tool used to manage and analyze customer interactions and data throughout the customer lifecycle — with the goal of improving customer service, retention, and sales growth.
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A strategy or tool used to manage and analyze customer interactions and data throughout the customer lifecycle — with the goal of improving customer service, retention, and sales growth.
A label or status assigned to a completed customer interaction to indicate the result or outcome.
Cloud-based tools that let businesses add communication functions (like SMS or voice) into their apps.
Offering related or complementary products to a customer to increase the value of a sale.
How a company supports and builds relationships with its customers across all stages.
All ways customers and companies exchange information, from email and phone to social media.
Outsourcing customer-facing tasks—like support or chat—to third parties to improve efficiency.
AI chatbots that help customers solve problems without human involvement.
Strategies to improve and control how customers experience a brand.
Key data points that show how well a company is meeting customer expectations.