Glossary

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Tactics companies use to protect customer data while still delivering personalized service.

Software built for public agencies to improve how they serve citizens and manage interactions.

Comprehensive tools and strategies used to upgrade how customers experience a brand.

Strategies to improve and control how customers experience a brand.

Key data points that show how well a company is meeting customer expectations.

Tools and services that help companies deliver better customer interactions.

Comments and insights from customers about their experiences, collected formally or informally.

Software that analyzes conversations and messages to improve service quality.

International standards (set by ISO) used to measure and improve contact center quality and performance.

All steps a customer takes from first contact to post-sale support when engaging with a brand.

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